MBA essay Introduction范文参考

MBA essay Introduction范文参考

来源:www.51fabiao.org作者:cinq发布时间:2014-01-16 09:00
管理是艺术和科学的结合,而战略是连接理论和实践(安索夫和麦克唐纳, 1990年,第43页)的本质的重要部分。

The strategy for Cisco


Introduction 

The management is a combination of art and science, whereas the strategy is an important ribbon to connect the essence of practice and theory (Ansoff & McDonnell, 1990, p.43). This paper aims to take a case study of Cisco to analyze the strategy adopted by Cisco to develop and expand its business market. During the Dotcom boom, Cisco was a leader of the ‘new economy’ in that it manufactured most of the equipment that made the internet work. For a short time it was valued at $550 billion and was the world’s most valuable corporation. It swiftly lost 80% of its market value and for the next decade was regarded as a rather dull network plumber. But by 2009 it was pursuing several new initiatives: increased presence in the server market, consumer electronics, and a smart grid to rival the Internet itself. The research question in this paper is to seek answers for the following questions.
Identify and discuss the rationale of Cisco’s corporate level and business level strategies. 
Explain why Cisco’s organizational structure is critical to its strategy execution. 
What are Cisco’s core competencies and distinctive capabilities? Explain how these factors enable the company’s competitive advantage. 
Assess how the ‘coordinate and cultivate’ approach fits into the strategic process under Mr. Chambers.
 Do you think Cisco will avoid the fate of other large companies described by Professor Kanter? 
Analyze the characteristics of John Chamber’s leadership style and evaluate its appropriateness for companies of smaller sizes and outside the IT sector. 
As learned from this case, to what extent is an ordinary company’s strategy created by formal design www.51fabiao.org/dxessay  ? 
This paper is comprised of nine parts. The first part is an introduction, which highlights the composing background information of Cisco, research purpose, research question, and layout of this paper. The second to the eighth parts are to answer the research questions respectively. Finally, a natural conclusion is drawn which points out the direction of the effort in the future.