丹麦留学生作业Business Management课程论文Abstract

丹麦留学生作业Business Management课程论文Abstract

来源:www.51fabiao.org作者:cinq发布时间:2014-02-04 18:10
本报告的主要目的是分析营销管理与战略在当代市场的重要性。该报告分为三个部分:关系营销的重要性将在第一部分中进行讨论

论文题目:Marketing Management and Strategy

论文语言:英语论文 English
论文专业:Business Management
字数:3000
学校国家:丹麦
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论文用于:BA assignment 本科课程作业
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Abstract 
The main purpose of this report is to analyze the importance of marketing management and strategy in contemporary market. The report is divided into three parts: the importance of relationship marketing will be discussed in the first part, some positive examples such as www.51fabiao.org/dxassignment/  Marks&Spencer, Lenovo are taken to illustrate that relationship marketing plays a vital role in their fast development. Comparisons between Pepsi-cola and coca-cola as a negative example are taken to tell readers that the importance of relationship marketing can not be ignored in marketing management . In the second part, the advantages and disadvantages of standardization and adaptation strategies’ applications will be analyzed briefly and pricing strategy will be discussed accordingly. The way that three marketing management strategies are applied in a new product will be presented according to targeted consumer and market’s real condition and global marketing situation as well. In the third part, one of the brand strategies’ assessment and evaluation methods will be critically discussed and some specific information about new products is represented in this part. Then some related marketing theories underlying the set pricing strategy will be discussed accordingly.