加拿大留学生论文范文:Trends and Impact Analysis

加拿大留学生论文范文:Trends and Impact Analysis

来源:www.51fabiao.org作者:cinq发布时间:2013-02-25 19:25
在遇到问题时,跨国公司会首先想到谋求国际咨询公司的帮助,他们将主要通过国际咨询公司采购各种“咨询报告”;

    In the face of problems, multinational companies will first bethink seeking for helps of international consulting firms’, in the procurement of various "advisory reports", they will procure through major international consulting firms; multinational companies may also gradually ask some Chinese local consulting firms to provide some services. However, international consulting firms are often unwilling to provide such services for its low value, or because it needs more government resources, so local consulting firms have more advantages. As a well-known international consulting firm, Xicero Asia is naturally one of the options of multinational companies’ in China. Facing competition from other international consulting firms, as a latecomer, Xicero Asia should maintain its images of a high standard professional level and responsible working attitude in order to help it with attracting more target clients. Considering China's economic development, more and more Chinese companies want to explore international markets, especially the European market. The trade between China and the EU http://www.51fabiao.org/canadalw/  has maintained a rapid growth for many years, more and more Chinese companies hope to develop markets in Europe, but they are still relatively unfamiliar with characteristics of the European market and European culture. And as a well-known Dutch company, Xicero Asia is familiar with the European market, so these Chinese companies will become Xicero Asia’s potential customers. The trend of China's marketing communication is to use tools of public relations, advertising, network, etc. The use of these tools is very useful for Xicero Asia to promote its Unique Selling Proposition (USP for short) in Zhejiang, China. Because Xicero Asia can establish good public relations to establish a good corporate image, through the issuance of outstanding TV advertisement and Internet advertising to improve its visibility, so that its target clients have more chance to understand its USP.